Amazon PPC
Amazon Marketing Cloud (AMC): A Guide for Advertisers
What is Amazon Marketing Cloud (AMC)? Learn how AMC works with Amazon DSP, build custom audiences, run multi-touch attribution and uncover insights standard reporting can't.
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Amazon Know-How
For your successful Amazon business.
Amazon PPC
Amazon Attribution: Track External Traffic & Brand Bonus
Learn how to use Amazon Attribution to track external traffic from Google Ads, social media and influencers, claim the Brand Referral Bonus and scale channels.
Amazon PPC
Amazon Ads Reporting: Read & Analyze Your Reports
How to read Amazon Advertising reports, use the Search Term Report and Advertising Console, and track the ACoS and TACoS metrics that really drive decisions.
Amazon PPC
Seasonal Amazon PPC: Prime Day & Black Friday Strategy
Plan your seasonal Amazon advertising strategy for peak season: PPC budget, listings, lightning deals and campaign structure for Black Friday, Prime Day and the holidays.
Amazon PPC
Amazon Keyword Research: The Search Term Report Guide
The Search Term Report is the most powerful Amazon keyword research tool you already own. Learn how to find profitable keywords and cut wasted ad spend.
Amazon PPC
Amazon PPC Budget: How to Split Brand, Generic & Competitor
Build an Amazon PPC budget strategy that drives growth. How to split your advertising budget across Brand Defense, Generic keywords and Competitor targeting.
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