# HORAiZON Glossary – Amazon terms > 92 definitions covering Amazon advertising, PPC, SEO and listing optimization — from ACoS to view-through conversions. Glossary index: https://horaizon.one/en/glossary. Each entry explains one term for Amazon sellers, vendors and agencies. German versions: https://horaizon.one/glossar/ (same slug). ## Terms - [A+ Content](https://horaizon.one/en/glossary/a-plus-content) - [A+ Content Modules & Building Blocks](https://horaizon.one/en/glossary/a-plus-content-module) - [ACoS (Advertising Cost of Sales)](https://horaizon.one/en/glossary/acos) - [Ad Spend](https://horaizon.one/en/glossary/adspend) - [Advertising API](https://horaizon.one/en/glossary/advertising-api) - [Amazon Advertising](https://horaizon.one/en/glossary/amazon-advertising) - [Amazon Advertising Console](https://horaizon.one/en/glossary/amazon-advertising-console) - [Amazon Attribution](https://horaizon.one/en/glossary/amazon-attribution) - [Amazon Brand Registry](https://horaizon.one/en/glossary/amazon-brand-registry) - [Amazon DSP](https://horaizon.one/en/glossary/amazon-dsp) - [Amazon FBA (Fulfillment by Amazon)](https://horaizon.one/en/glossary/amazon-fba) - [Amazon FBM (Fulfillment by Merchant)](https://horaizon.one/en/glossary/amazon-fbm) - [Amazon GEO (Generative Engine Optimization)](https://horaizon.one/en/glossary/amazon-geo) - [Amazon KDP (Kindle Direct Publishing)](https://horaizon.one/en/glossary/amazon-kdp) - [Amazon Marketing Cloud (AMC)](https://horaizon.one/en/glossary/amazon-marketing-cloud) - [Amazon Marketing Services (AMS)](https://horaizon.one/en/glossary/amazon-marketing-services) - [Amazon News Update](https://horaizon.one/en/glossary/amazon-news-update) - [Amazon Retail Readiness](https://horaizon.one/en/glossary/amazon-retail-readiness) - [Amazon Vine](https://horaizon.one/en/glossary/amazon-vine) - [ASIN (Amazon Standard Identification Number)](https://horaizon.one/en/glossary/asin) - [Attribution Models](https://horaizon.one/en/glossary/attributionsmodelle) - [Audience Targeting](https://horaizon.one/en/glossary/audience-targeting) - [Backend Keywords](https://horaizon.one/en/glossary/backend-keywords) - [Bestseller Rank (BSR)](https://horaizon.one/en/glossary/bestseller-rank-bsr) - [Bid Adjustment](https://horaizon.one/en/glossary/bid-adjustment) - [Blended ACoS & Blended ROAS](https://horaizon.one/en/glossary/blended-acos-roas) - [Brand Analytics](https://horaizon.one/en/glossary/brand-analytics) - [Brand Protection (Amazon)](https://horaizon.one/en/glossary/brand-protection) - [Brand Story](https://horaizon.one/en/glossary/brand-story) - [Break-Even ACoS](https://horaizon.one/en/glossary/break-even-acos) - [Break-Even Bid](https://horaizon.one/en/glossary/break-even-bid) - [Bulk Import](https://horaizon.one/en/glossary/bulk-import) - [Buy Box](https://horaizon.one/en/glossary/buy-box) - [Buy Box Relevance](https://horaizon.one/en/glossary/buy-box-relevanz) - [Buy Box Suppression](https://horaizon.one/en/glossary/buy-box-suppression) - [Budget Capping & Budget Exhaustion](https://horaizon.one/en/glossary/budget-capping) - [Category Entry Points](https://horaizon.one/en/glossary/category-entry-points) - [Click-Through Rate (CTR)](https://horaizon.one/en/glossary/click-through-rate-ctr) - [Conversion on Amazon](https://horaizon.one/en/glossary/conversion-bei-amazon) - [Conversion Rate](https://horaizon.one/en/glossary/conversion-rate) - [Cost per Click (CPC)](https://horaizon.one/en/glossary/cost-per-click-cpc) - [Cost per Order (CPO)](https://horaizon.one/en/glossary/cost-per-order-cpo) - [Creative Testing](https://horaizon.one/en/glossary/creative-testing) - [Demand Generation & Demand Capture](https://horaizon.one/en/glossary/demand-generation) - [Display Ads](https://horaizon.one/en/glossary/display-ads) - [EAN, GTIN & UPC](https://horaizon.one/en/glossary/ean-gtin-upc) - [Enhanced Brand Content (EBC)](https://horaizon.one/en/glossary/enhanced-brand-content) - [Exact Match](https://horaizon.one/en/glossary/exact-match) - [Fixed Bid](https://horaizon.one/en/glossary/fixed-bid) - [FNSKU (Fulfillment Network SKU)](https://horaizon.one/en/glossary/fnsku) - [Frequency Capping](https://horaizon.one/en/glossary/frequency-capping) - [Full-Funnel Marketing](https://horaizon.one/en/glossary/full-funnel-marketing) - [Gross Margin](https://horaizon.one/en/glossary/gross-margin) - [Gross Revenue](https://horaizon.one/en/glossary/gross-revenue) - [Halo Effect](https://horaizon.one/en/glossary/halo-effect) - [Hero ASIN](https://horaizon.one/en/glossary/hero-asin) - [IPI (Inventory Performance Index)](https://horaizon.one/en/glossary/ipi) - [Keyword Cannibalization](https://horaizon.one/en/glossary/keyword-cannibalization) - [Lifestyle Audiences](https://horaizon.one/en/glossary/lifestyle-audiences) - [Listing Optimization](https://horaizon.one/en/glossary/listing-optimierung) - [Listing Quality Score (LQS)](https://horaizon.one/en/glossary/listing-quality-score) - [Match Type Funnel](https://horaizon.one/en/glossary/match-type-funnel) - [Match Types](https://horaizon.one/en/glossary/match-types) - [MaxClicks](https://horaizon.one/en/glossary/maxclicks) - [Merch by Amazon](https://horaizon.one/en/glossary/merch-by-amazon) - [Multi-Touch Attribution](https://horaizon.one/en/glossary/multi-touch-attribution) - [Negative Exact vs Phrase vs Broad](https://horaizon.one/en/glossary/negative-match-types) - [Negative Keyword Strategy](https://horaizon.one/en/glossary/negative-keyword-strategy) - [Parent-Child Relationship](https://horaizon.one/en/glossary/parent-child-relationship) - [PPC (Pay per Click)](https://horaizon.one/en/glossary/ppc) - [Profit-Based Bid](https://horaizon.one/en/glossary/profit-basierter-bid) - [Programmatic Advertising](https://horaizon.one/en/glossary/programmatic-advertising) - [Retargeting](https://horaizon.one/en/glossary/retargeting) - [Review Velocity](https://horaizon.one/en/glossary/review-velocity) - [ROAS (Return on Advertising Spend)](https://horaizon.one/en/glossary/roas) - [ROI (Return on Investment)](https://horaizon.one/en/glossary/roi) - [Scaling Framework (Ads)](https://horaizon.one/en/glossary/scaling-framework) - [Search Query Performance](https://horaizon.one/en/glossary/search-query-performance) - [Search Term Isolation (STI)](https://horaizon.one/en/glossary/search-term-isolation) - [Search Term Report](https://horaizon.one/en/glossary/search-term-report-amazon) - [Seller](https://horaizon.one/en/glossary/seller) - [Seller Central](https://horaizon.one/en/glossary/seller-central) - [SERPs (Search Engine Result Pages)](https://horaizon.one/en/glossary/serps) - [SKU (Stock Keeping Unit)](https://horaizon.one/en/glossary/sku) - [Sponsored Brands](https://horaizon.one/en/glossary/sponsored-brands) - [Sponsored Display](https://horaizon.one/en/glossary/sponsored-display) - [Sponsored Products](https://horaizon.one/en/glossary/sponsored-products) - [Stranded Inventory](https://horaizon.one/en/glossary/stranded-inventory) - [TACoS (Total ACoS)](https://horaizon.one/en/glossary/tacos) - [Targeting](https://horaizon.one/en/glossary/targeting) - [Vendors](https://horaizon.one/en/glossary/vendoren) - [View-Through Conversions](https://horaizon.one/en/glossary/view-through-conversions) ## Optional - [llms.txt (whole site)](https://horaizon.one/llms.txt) - [Homepage](https://horaizon.one/en): what HORAiZON ONE does, pricing, FAQ - [Contact](https://horaizon.one/en/contact) - [Sitemap](https://horaizon.one/sitemap.xml)