# HORAiZON Glossar – Amazon-Begriffe > 92 Definitionen rund um Amazon Advertising, PPC, SEO und Listing-Optimierung – von ACoS bis View-Through-Conversion. Glossar-Index: https://horaizon.one/glossar. Jeder Eintrag erklärt einen Begriff für Amazon Seller, Vendoren und Agenturen. Englische Fassungen: https://horaizon.one/en/glossary/ (gleicher Slug). ## Begriffe - [A+ Content](https://horaizon.one/glossar/a-plus-content) - [A+ Content Module & Bausteine](https://horaizon.one/glossar/a-plus-content-module) - [ACoS (Advertising Cost of Sales)](https://horaizon.one/glossar/acos) - [Adspend](https://horaizon.one/glossar/adspend) - [Advertising API](https://horaizon.one/glossar/advertising-api) - [Amazon Advertising](https://horaizon.one/glossar/amazon-advertising) - [Amazon Advertising Console](https://horaizon.one/glossar/amazon-advertising-console) - [Amazon Attribution](https://horaizon.one/glossar/amazon-attribution) - [Amazon Brand Registry](https://horaizon.one/glossar/amazon-brand-registry) - [Amazon DSP](https://horaizon.one/glossar/amazon-dsp) - [Amazon FBA (Fulfillment by Amazon)](https://horaizon.one/glossar/amazon-fba) - [Amazon FBM (Fulfillment by Merchant)](https://horaizon.one/glossar/amazon-fbm) - [Amazon GEO (Generative Engine Optimization)](https://horaizon.one/glossar/amazon-geo) - [Amazon KDP (Kindle Direct Publishing)](https://horaizon.one/glossar/amazon-kdp) - [Amazon Marketing Cloud (AMC)](https://horaizon.one/glossar/amazon-marketing-cloud) - [Amazon Marketing Services (AMS)](https://horaizon.one/glossar/amazon-marketing-services) - [Amazon News Update](https://horaizon.one/glossar/amazon-news-update) - [Amazon Retail Readiness](https://horaizon.one/glossar/amazon-retail-readiness) - [Amazon Vine](https://horaizon.one/glossar/amazon-vine) - [ASIN (Amazon Standard Identification Number)](https://horaizon.one/glossar/asin) - [Attributionsmodelle](https://horaizon.one/glossar/attributionsmodelle) - [Audience Targeting](https://horaizon.one/glossar/audience-targeting) - [Backend Keywords](https://horaizon.one/glossar/backend-keywords) - [Bestseller Rank (BSR)](https://horaizon.one/glossar/bestseller-rank-bsr) - [Bid Adjustment](https://horaizon.one/glossar/bid-adjustment) - [Blended ACoS & Blended ROAS](https://horaizon.one/glossar/blended-acos-roas) - [Brand Analytics](https://horaizon.one/glossar/brand-analytics) - [Brand Protection (Amazon)](https://horaizon.one/glossar/brand-protection) - [Brand Story (Amazon Markengeschichte)](https://horaizon.one/glossar/brand-story) - [Break Even ACoS](https://horaizon.one/glossar/break-even-acos) - [Break-Even Bid](https://horaizon.one/glossar/break-even-bid) - [Bulk Import](https://horaizon.one/glossar/bulk-import) - [Buy Box](https://horaizon.one/glossar/buy-box) - [Buy Box Relevanz](https://horaizon.one/glossar/buy-box-relevanz) - [Buy Box Suppression](https://horaizon.one/glossar/buy-box-suppression) - [Budget Capping & Budget Exhaustion](https://horaizon.one/glossar/budget-capping) - [Category Entry Points](https://horaizon.one/glossar/category-entry-points) - [Click-Through-Rate (CTR)](https://horaizon.one/glossar/click-through-rate-ctr) - [Conversion bei Amazon](https://horaizon.one/glossar/conversion-bei-amazon) - [Conversion Rate](https://horaizon.one/glossar/conversion-rate) - [Cost per Click (CPC)](https://horaizon.one/glossar/cost-per-click-cpc) - [Cost per Order (CPO)](https://horaizon.one/glossar/cost-per-order-cpo) - [Creative Testing](https://horaizon.one/glossar/creative-testing) - [Demand Generation & Demand Capture](https://horaizon.one/glossar/demand-generation) - [Display Ads](https://horaizon.one/glossar/display-ads) - [EAN, GTIN & UPC](https://horaizon.one/glossar/ean-gtin-upc) - [Enhanced Brand Content (EBC)](https://horaizon.one/glossar/enhanced-brand-content) - [Exact Match](https://horaizon.one/glossar/exact-match) - [Fixed Bid](https://horaizon.one/glossar/fixed-bid) - [FNSKU (Fulfillment Network SKU)](https://horaizon.one/glossar/fnsku) - [Frequency Capping](https://horaizon.one/glossar/frequency-capping) - [Full-Funnel Marketing](https://horaizon.one/glossar/full-funnel-marketing) - [Gross Margin](https://horaizon.one/glossar/gross-margin) - [Gross Revenue](https://horaizon.one/glossar/gross-revenue) - [Halo Effect (Werbe-Halo)](https://horaizon.one/glossar/halo-effect) - [Hero ASIN](https://horaizon.one/glossar/hero-asin) - [IPI (Inventory Performance Index)](https://horaizon.one/glossar/ipi) - [Keyword Cannibalization](https://horaizon.one/glossar/keyword-cannibalization) - [Listing Optimierung](https://horaizon.one/glossar/listing-optimierung) - [Lifestyle Audiences](https://horaizon.one/glossar/lifestyle-audiences) - [Listing Quality Score (LQS)](https://horaizon.one/glossar/listing-quality-score) - [Match Type Funnel](https://horaizon.one/glossar/match-type-funnel) - [Match Types](https://horaizon.one/glossar/match-types) - [MaxClicks](https://horaizon.one/glossar/maxclicks) - [Merch by Amazon](https://horaizon.one/glossar/merch-by-amazon) - [Multi-Touch Attribution](https://horaizon.one/glossar/multi-touch-attribution) - [Negative Exact vs Phrase vs Broad](https://horaizon.one/glossar/negative-match-types) - [Negative Keyword Strategy](https://horaizon.one/glossar/negative-keyword-strategy) - [Parent-Child-Relationship](https://horaizon.one/glossar/parent-child-relationship) - [PPC (Pay per Click)](https://horaizon.one/glossar/ppc) - [Profit-basierter Bid](https://horaizon.one/glossar/profit-basierter-bid) - [Programmatic Advertising](https://horaizon.one/glossar/programmatic-advertising) - [ROAS (Return on Advertising Spend)](https://horaizon.one/glossar/roas) - [ROI (Return on Investment)](https://horaizon.one/glossar/roi) - [Retargeting](https://horaizon.one/glossar/retargeting) - [Review Velocity (Bewertungsgeschwindigkeit)](https://horaizon.one/glossar/review-velocity) - [Scaling Framework (Ads)](https://horaizon.one/glossar/scaling-framework) - [Search Query Performance](https://horaizon.one/glossar/search-query-performance) - [Search Term Isolation (STI)](https://horaizon.one/glossar/search-term-isolation) - [Search Term Report](https://horaizon.one/glossar/search-term-report-amazon) - [Seller](https://horaizon.one/glossar/seller) - [Seller Central](https://horaizon.one/glossar/seller-central) - [SERPs (Search Engine Result Pages)](https://horaizon.one/glossar/serps) - [SKU (Stock Keeping Unit)](https://horaizon.one/glossar/sku) - [Sponsored Brands](https://horaizon.one/glossar/sponsored-brands) - [Sponsored Display](https://horaizon.one/glossar/sponsored-display) - [Sponsored Products](https://horaizon.one/glossar/sponsored-products) - [Stranded Inventory](https://horaizon.one/glossar/stranded-inventory) - [TACoS (Total ACoS)](https://horaizon.one/glossar/tacos) - [Targeting](https://horaizon.one/glossar/targeting) - [Vendoren](https://horaizon.one/glossar/vendoren) - [View-Through Conversions](https://horaizon.one/glossar/view-through-conversions) ## Optional - [llms.txt (gesamte Website)](https://horaizon.one/llms.txt) - [Startseite](https://horaizon.one/): Was HORAiZON ONE macht, Preise, FAQ - [Kontakt](https://horaizon.one/kontakt) - [Sitemap](https://horaizon.one/sitemap.xml)