Sponsored Display

Sponsored Display is a self-service Amazon advertising format that lets you run display ads on and off Amazon. Unlike Sponsored Products and Sponsored Brands, it relies on behavioral and contextual targeting rather than keywords.

This format is especially well suited for retargeting shoppers who have viewed your product or similar products, as well as for reaching new audiences based on their interests. That is exactly what makes Amazon Sponsored Display ads valuable for both lower-funnel re-engagement and upper-funnel discovery.

Product targeting

Show ads on the product detail pages of specific ASINs or categories. This is ideal for reaching shoppers who are browsing similar or competing products.

Audience targeting

Reach shoppers based on their shopping behavior: views (they looked at your product), purchases, or interests in specific categories.

Sponsored Display ads appear in a variety of spots: on Amazon product detail pages, in search results, on the homepage, and within customer reviews.

One particular advantage: the ads can also appear off Amazon on third-party websites and apps, which significantly extends your reach.

• Retargeting: Reach shoppers who have already shown interest.
• Extended reach: Ads that run off Amazon, too.
• Flexible targeting options: Products, categories, or audiences.
• Automatic creatives: Ads are generated automatically.
• Brand awareness: Ideal for top-of-funnel marketing.

Use views remarketing to win back shoppers who visited your product page but did not buy. Run ads on competitors' product pages to capture demand at the point of comparison.

Combine Sponsored Display with Sponsored Products and Sponsored Brands for a full-funnel strategy that reaches shoppers at every stage of the customer journey.