Our glossary

Amazon Terms

Everything around Amazon advertising, content optimization and more.

A B C D E F G H I K L M N P R S T V

B

Backend Keywords Bestseller Rank (BSR)Bid Adjustment Blended ACoS & Blended ROAS Brand Analytics Brand Protection (Amazon)Brand Story Break-Even ACoS Break-Even Bid Bulk Import Buy Box Buy Box Relevance Buy Box Suppression Budget Capping & Budget Exhaustion

C

Category Entry Points Click-Through Rate (CTR)Conversion on Amazon Conversion Rate Cost per Click (CPC)Cost per Order (CPO)Creative Testing

D

Demand Generation & Demand Capture Display Ads

E

EAN, GTIN & UPC Enhanced Brand Content (EBC)Exact Match

F

Fixed Bid FNSKU (Fulfillment Network SKU)Frequency Capping Full-Funnel Marketing

G

Gross Margin Gross Revenue

H

Halo Effect Hero ASIN

I

IPI (Inventory Performance Index)

K

Keyword Cannibalization

L

Lifestyle Audiences Listing Optimization Listing Quality Score (LQS)

M

Match Type Funnel Match Types MaxClicks Merch by Amazon Multi-Touch Attribution

N

Negative Exact vs Phrase vs Broad Negative Keyword Strategy

P

Parent-Child Relationship PPC (Pay per Click)Profit-Based Bid Programmatic Advertising

R

Retargeting Review Velocity ROAS (Return on Advertising Spend)ROI (Return on Investment)

S

Scaling Framework (Ads)Search Query Performance Search Term Isolation (STI)Search Term Report Seller Seller Central SERPs (Search Engine Result Pages)SKU (Stock Keeping Unit)Sponsored Brands Sponsored Display Sponsored Products Stranded Inventory

T

TACoS (Total ACoS)Targeting

V

Vendors View-Through Conversions

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