Conversion Rate
Last updated: January 12, 2025
What is conversion rate?
The conversion rate (CR) indicates what share of visitors to a product page complete a desired action – on Amazon, typically a purchase. It is a central indicator of how effective your listings are.
A high conversion rate means your listing convinces visitors to buy effectively and that your advertising budget is being used efficiently.
Table of contents
How to calculate conversion rate
Conversion Rate = (Orders / Page views) × 100
A conversion rate of 10% means that out of 100 visitors, 10 make a purchase.
Why it matters for Amazon sellers
The conversion rate directly influences the ACoS of your advertising campaigns. A higher CR means more sales for the same ad spend.
Amazon also factors the conversion rate into organic ranking. Products that convert well are shown more prominently.
Optimization strategies
- High-quality images: Professional product photos from multiple angles.
- Persuasive copy: Clear bullet points and A+ Content.
- Positive reviews: Great customer service for better reviews.
- Competitive price: Market-appropriate pricing.
Frequently asked questions (FAQ)
What is a good conversion rate on Amazon?
The average is around 10-15%. Top performers reach 20% or more, depending on the category.
Related terms
Get more conversions from your traffic?
With HORAiZON ONE you optimize your Amazon Ads.
Try it for free now