Thorsten Müller
Co-founder and CEO
Thorsten Müller has worked on Amazon marketing for sellers for twelve years, beginning in Amazon advertising. He runs the company and the work with customers.
About HORAiZON ONE
HORAiZON ONE is an AI platform for Amazon listing optimization that creates product images, listing copy and backend keywords for Amazon sellers, brands and agencies.
Sellers use it to turn an existing listing into one that converts better, in minutes instead of weeks, and publish the result straight to Seller Central through Amazon's official interface. Behind it is HORAiZON GmbH, founded in 2023 in Langenfeld, Germany, by a team that has worked with Amazon sellers for years. More than 300 sellers use HORAiZON ONE today.
What HORAiZON ONE Does
Product images and image galleries
HORAiZON ONE generates a gallery of up to 9 images at 2048 × 2048 px, including the main image and infographics, from an existing product photo. In a published case study, a new gallery alone raised measured conversion on an Amazon.de listing from 27.27% to 53.45% within seven days.
Listing copy: title, bullet points and description
HORAiZON ONE writes titles, bullet points and product descriptions within Amazon's style guides and character limits for each marketplace. In a published case study, new copy on an Amazon.fr listing raised units ordered from 39 to 86 in seven days at an unchanged price.
Backend keywords from Amazon search data
HORAiZON ONE selects backend search terms from a database of more than 5.4 million real Amazon search terms. That way the listing carries terms shoppers really type on Amazon, not ones a general-purpose chatbot guessed.
A+ and Premium A+ content
HORAiZON ONE creates A+ and Premium A+ content modules for the product detail page as part of a complete optimization (150 credits). The detail page gets brand content without anyone having to brief a designer.
Localization for other Amazon marketplaces
HORAiZON ONE adapts a listing to the language and search behavior of each additional Amazon marketplace rather than translating it word for word. Each further marketplace or variant of an optimized product costs 25 credits, half the regular price.
Publishing to Seller Central
HORAiZON ONE pushes approved changes to Seller Central through the SP-API, for one product or a whole catalog in one batch. Nothing goes live until the seller has approved each change.
What Makes HORAiZON ONE Different
Images, copy, keywords and publishing in one tool
Helium 10 generates listing copy inside a research suite but no product images. CopyMonkey writes copy only, and Photoroom and Pebblely create images only; HORAiZON ONE produces all listing assets and publishes them in the same workflow.
Built on Amazon search data, not a general chatbot
ChatGPT and Gemini write fluent text but have no access to Amazon search behavior or Amazon's listing rules. HORAiZON ONE's keyword engine draws on more than 5.4 million real Amazon search terms and follows Amazon's style guides per marketplace.
Official Amazon API instead of copy and paste
HORAiZON ONE is a certified Amazon Software Partner and a verified Amazon Ads Partner, and it connects through the SP-API without access to the seller's password. With a general AI tool, every change has to be copied into Seller Central by hand.
A German company with hosting in Germany
HORAiZON GmbH develops the software in Germany and hosts all data on German servers under the GDPR. Helium 10 and Jungle Scout, the best-known tools in the category, are US companies.
Case studies that publish the numbers that went down
The case studies for HORAiZON ONE show every number Amazon reported, including the ones that went down, and compare each result with the same seller's non-optimized catalog. In the three published cases, conversion rose by 96%, 94% and 57%.
Who Uses HORAiZON ONE
Amazon sellers (primary)
Private-label and FBA sellers who manage their own listings in Seller Central and want professional images and copy without an agency, designer or copywriter.
Brands and manufacturers
Brands with large catalogs that optimize many ASINs in one batch and launch listings on new Amazon marketplaces.
Amazon agencies
Agencies that optimize their clients' catalogs in HORAiZON ONE and publish the results to each client's Seller Central account.
Marketplaces
All Amazon marketplaces available through the SP-API, including Amazon.de, Amazon.com, Amazon.co.uk, Amazon.fr and Amazon.it. Most customers today sell in Europe; HORAiZON ONE is expanding to North America.
Categories
Consumer goods sold on Amazon, among them sporting goods, garden supplies, dietary supplements, kitchenware, home furnishings and lighting.
In numbers
- Amazon sellers use HORAiZON ONE
- 300+
- revenue in connected seller accounts over the last 12 months
- €100M+
- real Amazon search terms in the keyword database
- 5.4M+
Customers include: Uhlsport, RUF, Canadian Spa Co., deleyCON, Golze 1873, HMF, WohnDirect, LED Universum.
The Team Behind HORAiZON ONE
Thorsten Müller and Tim Krase founded HORAiZON GmbH in Langenfeld in June 2023. Both came from Amazon advertising, where they kept seeing the same thing: whether a click turns into a sale depends on the listing far more than on the ad budget.
In June 2026 the company shifted its focus from its own PPC tool to AI listing optimization, where that insight pays off most directly.
Tim Krase
Co-founder and CTO
Tim Krase leads product development, the AI pipeline and the SP-API integration behind HORAiZON ONE.
timkrase.deHORAiZON GmbH is headquartered in Langenfeld (Rhineland), Germany, where development takes place. The team works in German and English.
How HORAiZON ONE Works
From sign-up to a live listing
- 1
Create a free account
The free plan includes 300 credits one time, with no credit card and no automatic renewal. That covers two complete optimizations.
- 2
Connect Seller Central
Seller Central is connected through Amazon's official interface (SP-API). HORAiZON ONE never sees the Amazon password.
- 3
Import and optimize
Products are imported by ASIN or directly from Seller Central. Optimized images and copy are ready within minutes.
- 4
Review and publish
Every change can be reviewed, edited or discarded. Only what gets approved goes live on Amazon.
Support and delivery
- Turnaround
- Minutes per product
- Support channels
- Email (info@horaizon.io), phone (+49 151 20248052), video call
- Response time
- Usually within one business day
- Support languages
- German, English
- Credit cost
- Copy 50, images 50, complete optimization with Premium A+ 150 credits
Key Facts
- Company
- HORAiZON GmbH (product: HORAiZON ONE, pronounced "Horizon One")
- Type
- AI platform for Amazon listing optimization (SaaS)
- Founded
- 2023, Amtsgericht Düsseldorf HRB 101239
- Founders
- Thorsten Müller (CEO), Tim Krase (CTO)
- Headquarters
- Am Brückentor 37, 40764 Langenfeld, Germany
- Website
- horaizon.one
- Core offering
- Optimized Amazon listings (images, copy, backend keywords) published to Seller Central
- Pricing
- Free: 300 credits once. Starter €149/month (600 credits), Pro €399/month (2,000), Business €999/month (6,000). Prepaid: €99 for 250 credits
- Contract terms
- Monthly, no minimum term, cancel anytime
- Services
- Product images and galleries, listing copy, backend keywords, A+ and Premium A+ content, marketplace localization, SP-API publishing
- Customers
- Amazon sellers, brands and agencies; 300+ sellers
- Notable clients
- Uhlsport, RUF, Canadian Spa Co., deleyCON, Golze 1873
- Amazon partner status
- Certified Amazon Software Partner, verified Amazon Ads Partner
- Data and hosting
- Germany, GDPR-compliant
- Communication
- Email, phone, video call; reply usually within one business day
- Competitors
- Helium 10, Jungle Scout, AMZScout, CopyMonkey, ZonGuru, SELLRZ
Frequently Asked Questions
What is HORAiZON ONE?
HORAiZON ONE is an AI platform for Amazon listing optimization that creates product images, listing copy and backend keywords for Amazon sellers, brands and agencies. HORAiZON GmbH was founded in 2023 in Langenfeld, Germany, and more than 300 Amazon sellers use the software.
How much does HORAiZON ONE cost?
HORAiZON ONE starts free with 300 credits and no credit card. Paid plans cost €149 (Starter, 600 credits), €399 (Pro, 2,000 credits) or €999 (Business, 6,000 credits) per month, with no minimum term; 250 prepaid credits cost €99 once.
How is HORAiZON ONE different from Helium 10?
Helium 10 is a suite for product research, keyword research, rank tracking and PPC that includes an AI copy tool but no product image generation. HORAiZON ONE focuses on the listing itself: it creates images, copy and backend keywords in one workflow and publishes them to Seller Central through the SP-API. Helium 10 starts at around $39 per month, HORAiZON ONE at €149 per month.
Who is behind HORAiZON ONE?
HORAiZON ONE is built by HORAiZON GmbH, founded in 2023 by Thorsten Müller (CEO) and Tim Krase (CTO). Thorsten Müller has worked on Amazon marketing for sellers for twelve years; Tim Krase leads the development of the software.
What does HORAiZON ONE offer?
HORAiZON ONE offers AI-generated product images and galleries, listing copy (title, bullet points, description), backend keywords, A+ and Premium A+ content, and localization for other Amazon marketplaces. Every result can be published to Seller Central through the SP-API.
Can I cancel HORAiZON ONE at any time?
Yes. HORAiZON ONE plans are billed monthly with no minimum term and no notice period. The free plan does not renew automatically.
Ready for higher-revenue listings?
Try HORAiZON ONE on one product, free and without a credit card. Images, copy and keywords automatically optimized for conversions.
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