About us

This is HORAiZON

The Amazon-native AI that optimizes your listings for conversions — product images, copy and keywords automatically, in minutes instead of weeks.

Our mission

From Amazon agency to Amazon AI

We've worked with Amazon sellers for more than twelve years. Along the way we saw one thing clearly: the biggest untapped lever for more revenue isn't the next advertising budget — it's the listing itself. Better images, clearer copy and the right keywords decide whether a click turns into a purchase.

Making exactly that scalable was too slow by hand and too imprecise with generic AI — which knows neither Amazon's guidelines nor the real search terms in your category. So we built HORAiZON: an Amazon-native AI, trained on more than 5.4 million real Amazon search terms, that optimizes a complete listing and publishes it directly through the Selling Partner API. It's the kind of Amazon listing optimization software we always wished existed.

From our roots in Amazon Advertising we keep running this system — because profitable growth doesn't stop at the listing. But our focus today is where the lever is biggest: AI-powered listing optimization.

What HORAiZON does

The complete listing — optimized by AI

Product images & galleries with AI

Conversion-optimized main and gallery images without a photographer or designer — in minutes instead of weeks.

Title, bullets & description

Optimized product copy that knows Amazon's guidelines and character limits — persuasive and search-relevant.

Backend keywords from real data

Keyword research from more than 5.4 million real Amazon search terms — not generic AI output, but Amazon-native.

Publish directly to Amazon

Optimized listings go live directly through the Selling Partner API — entire catalogs in batch, across 20+ marketplaces.

Who is HORAiZON for?

Built for everyone who sells on Amazon

Amazon Sellers

For merchants who want pro-grade listings without an agency, designer or copywriter — more conversions out of every click.

Brands & Manufacturers

For brands that want to optimize their entire catalog on-brand and scale to new marketplaces.

Agencies

For agencies that optimize large catalogs cost-efficiently — consistent quality across many hands.

Our team

Tech meets vision:
our founding team

Thorsten Müller

Thorsten Müller

CEO & Amazon expert for 12 years

Tim Krase

Tim Krase

CTO

Customer voices

What Amazon sellers say about us

NH

Nicholas Hennings

Google review

"A competent and — tested in a direct comparison of my own — operationally unbeatable provider for ADS optimization in the Amazon context. Friendly and direct support for questions of all kinds. Highly recommended."

5/5 on Google
HF

Heiko Friehl

Google review

"Hugely competent developers. Everyone who sells on Amazon should take a look at this solution."

5/5 on Google

Ready for higher-revenue listings?

Try HORAiZON on one product — free, no credit card. Images, copy and keywords automatically optimized for conversions.

Optimize 1 product free