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Unser Glossar

Amazon Begriffe

Rund um Amazon Advertising, Content Optimierung und mehr.

A B C D E F G H L M P R S T V

A

A+ Content A+ Content Module & Bausteine ACoS (Advertising Cost of Sales)Adspend Advertising API Amazon Advertising Amazon Advertising Console Amazon Attribution Amazon Brand Registry Amazon FBA (Fulfillment by Amazon)Amazon FBM (Fulfillment by Merchant)Amazon GEO (Generative Engine Optimization)Amazon KDP (Kindle Direct Publishing)Amazon Marketing Services (AMS)Amazon News Update Amazon Retail Readiness ASIN (Amazon Standard Identification Number)

B

Bestseller Rank (BSR)Bid Adjustment Brand Story (Amazon Markengeschichte)Bulk Import Buy Box Buy Box Relevanz

C

Click-Through-Rate (CTR)Conversion bei Amazon Conversion Rate Cost per Click (CPC)

D

E

Enhanced Brand Content (EBC)Exact Match

F

G

Gross Margin Gross Revenue

H

L

Listing Optimierung Listing Quality Score (LQS)

M

Match Types MaxClicks Merch by Amazon

P

Parent-Child-Relationship PPC (Pay per Click)

R

ROAS (Return on Advertising Spend)ROI (Return on Investment)Review Velocity (Bewertungsgeschwindigkeit)

S

Seller Seller Central SERPs (Search Engine Result Pages)Sponsored Brands Sponsored Display Sponsored Products

T

V

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