Sponsored Brands

Amazon Sponsored Brands (formerly “Headline Search Ads”) are prominent banner ads that appear above the Amazon search results. They feature a brand logo, a custom headline, and up to three products.

This format is ideal for building brand awareness and showcasing a product portfolio. A click on a Sponsored Brands ad can lead to the brand's Amazon Store or to a custom selection of products.

Product Collection

Displays your brand logo, a headline, and up to three products. Ideal for promoting several products at once.

Store Spotlight

Directs customers to different pages of your Amazon Store. Perfect for showcasing several product categories.

Video

Autoplaying videos that promote a single product. Highly effective for grabbing attention and showing products in action. Amazon Sponsored Brands video is one of the most engaging ad formats on the marketplace.

Sponsored Brands ads are available only to brand owners who have registered their brand with the Amazon Brand Registry.

Store Spotlight ads additionally require an Amazon Store with at least three subpages. The advertised products must be able to win the Buy Box.

• Premium placement: Appear right at the top of the search results.
• Brand building: Your logo and custom message strengthen brand perception.
• Multiple products: Show up to three products in a single ad.
• Store traffic: Drive customers to your Amazon Store.
• Video option: Capture attention with moving images.

Use compelling, brand-specific headlines that emphasize the customer benefit. Pick your bestsellers or new releases for the product selection in your Sponsored Brands ads.

Test different ad formats and creative variations. Link to a well-structured Amazon Store to maximize your conversion rate.