Amazon Attribution

Amazon Attribution is a free analytics and measurement solution from Amazon. This Amazon attribution tool shows how external marketing activities influence shopping and sales activity on Amazon.

With this tool, marketers can follow a customer's journey from an external source (e.g. social media, Google Ads) all the way to the conversion on Amazon, and allocate marketing budgets more effectively.

A unique tracking link (an Amazon Attribution tag) is generated for every external campaign. This tag is embedded in ad creatives such as Google ads or social media posts.

Amazon uses a 14-day last-touch model: the conversion is credited to the last marketing touchpoint that was clicked within 14 days before the purchase.

The tool closes a crucial gap in data analysis: it provides proof of which external channels actually generate sales and enables precise ROAS calculations.

It is available to professional sellers with Brand Registry, vendors, and KDP authors. It empowers brands to make data-driven decisions for cross-channel marketing optimization.

• Impressions & clicks: Basic interaction data.
• Product detail page views: Traffic on Amazon.
• Add to cart: Purchase intent.
• Purchases & sales: Final conversions.

The data can be broken down by channel, publisher, campaign, and search term.