Amazon A+ Content · Premium A+

Amazon Premium A+ Content: Every Module, Spec and Rule in 2026

Premium A+ is now open to Seller Central brand owners. Here is what it adds over Basic A+, the specs for each module, and where it pays off.

Short answer

Amazon Premium A+ Content is the advanced tier of A+ Content that gives brand owners up to 7 modules (Basic: 5), images up to 1,464 px wide (Basic: 970 px), and modules Basic A+ lacks: video, interactive hotspots, image and video carousels, Q&A and larger comparison tables. Amazon cites up to a 20% sales lift for well-implemented Premium A+, against up to 8% for Basic.

Since May 2026, A+ Content Manager shows Seller Central brand owners that Premium A+ is available to all of them, at no cost. You still need Brand Registry and a Professional selling account.

Thorsten Müller, co-founder of HORAiZON, 12 years in Amazon marketing · Last checked 6 November 2026

What Premium A+ adds over Basic A+

Amazon describes Premium A+ as Basic A+ plus larger images, videos, interactive hotspots, clickable image or video carousels, Q&A modules and shoppable content. In practice the difference shows up in three places:

Size. Full-width modules run at 1,464 × 600 px on desktop with a separate 600 × 450 px mobile image, so the page no longer looks like a narrow column of banners.
Depth. Hotspots, carousels and Q&A let one module hold what would take three Basic modules, which matters with a 7-module limit.
Motion. Video plays inside A+, next to the explanation it belongs to, instead of only in the image gallery.

Who can use Premium A+ in 2026

The rules have changed three times, which is why guides disagree:

How Premium A+ eligibility changed
Period	Who could use Premium A+
Until 2022	Vendors (first-party) through Amazon, typically as a paid program
2022 to May 2026	Seller Central brand owners at no cost during a "promotional period", once they had a Brand Story on all ASINs and a minimum number of approved A+ projects in the last 12 months (thresholds varied by marketplace and over time)
Since May 2026	A+ Content Manager shows: "Premium A+ is now available to all Seller Central Brand Owners"

What has not changed: you need a Professional selling account, a brand enrolled in Brand Registry with the right role on it, and you can only apply A+ to brand-owned ASINs. If the Premium option is missing in your account, check the brand association first.

Premium A+ modules and their specs

Amazon shows the exact specs inside A+ Content Manager next to each module and adjusts them from time to time. These are the commonly documented minimums; "AI Ready" marks modules Amazon's own generator can fill.

Premium A+ modules with image, video and text specs
Module	Media (min.)	What it is for
Premium Full Image (AI Ready)	1,464 × 600 px; mobile 600 × 450 px	Hero promise, mood, one strong claim
Premium Background Image with Text (AI Ready)	1,464 × 600 px	Benefit statement over a lifestyle scene
Premium Hotspots	1,464 × 600 px	Clickable points on the product: materials, parts, functions
Premium Navigation Carousel	2–5 panels; 1,464 × 600 px, mobile 600 × 450 px	Use cases, variants or steps the shopper can tab through
Premium Simple Image Carousel	1,464 × 600 px per frame	Several scenes without text overload
Premium Full Video	MP4 from 960 × 540; preview 1,464 × 600 px; title up to 50, description up to 200 characters	Demo, assembly, the product in motion
Premium Video with Text	MP4 from 800 × 600	One video next to the explanation it proves
Premium Video Image Carousel	MP4 from 800 × 600; 2–6 panels	Mixed video and image story
Premium Q&A	2–5 questions, up to 120 characters each	Pre-purchase objections: fit, care, compatibility
Premium Comparison Tables	Product images per column	Your own product line, side by side
Premium Text (AI Ready)	Body text up to 5,000 characters	Details that do not fit into images
Premium Technical Specifications	Text rows	Dimensions, materials, compatibility

Two practical rules: build the 1,464 × 600 px desktop version and the 600 × 450 px mobile version as separate designs rather than letting one scale down, and keep text inside images to a few large words. Most A+ is seen on a phone.

When Premium A+ is worth it

With no fee, the question is where the extra production effort pays back. Premium tends to earn it when:

The ASIN carries a large share of revenue or ad spend, so a few points of conversion are real money.
The product needs explaining: setup, mechanism, materials or a choice between sizes and strengths.
Returns or customer questions show the same misunderstanding again and again; a Q&A or hotspot module can answer it before purchase.
You sell a product line where a comparison table moves shoppers to the right variant instead of away from your brand.

For slow-moving long-tail ASINs, Basic A+ with five clear modules is usually enough. Test either way: Manage Your Experiments can split-test two A+ versions on the same ASIN (see our A/B testing guide).

Quality scores and alt text: two 2026 changes to plan for

Content Quality Analysis. Since February 2026 Amazon has been scoring A+ pages weekly in a beta inside A+ Content Manager, looking at readability, completeness of information, visual presentation and conversion. Premium modules make it easier to cover the information shoppers need, but a page full of mood images with little information can still be flagged.

Alt text. Amazon now writes A+ image alt text with AI; sellers can no longer enter their own. Anything a shopper (or Rufus) needs to know has to be visible as text in the module or in the image, not hidden in metadata.

Premium A+ checklist

One promise in the hero module, readable on a phone in two seconds.
Every module answers a real buyer question taken from reviews, questions or returns.
Desktop (1,464 × 600 px) and mobile (600 × 450 px) images designed separately.
At most one video module, showing what photos cannot.
A comparison table of your own products, never a competitor's.
No prices, promotions, guarantees, unverifiable claims, links or contact details.
Plan up to seven business days for review; check Content Quality Analysis after publishing.

Want to see the pattern on real pages? The A+ content examples walk through five live Premium A+ pages module by module. The full overview of Basic, Premium and Brand Story is in the Amazon A+ Content guide.

Premium A+ in about five minutes

HORAiZON ONE creates a Premium A+ page that matches your listing copy and images and uploads it to Amazon through the official SP-API once you approve it.

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300 free credits · No credit card

Amazon Premium A+ Content: key facts

Name: Amazon Premium A+ Content (sometimes called A++ content)
Type: Advanced tier of Amazon A+ Content in A+ Content Manager
Who can use it: All Seller Central brand owners with Brand Registry, since May 2026
Cost: Free
Modules per page: Up to 7 (Basic A+: up to 5)
Image width: Up to 1,464 px desktop, 600 × 450 px mobile versions
Exclusive modules: Full video, video with text, video image carousel, hotspots, navigation carousel, Q&A, comparison tables
Video formats: MP4; Full Video from 960 × 540, other video modules from 800 × 600
Sales lift (Amazon): Up to 20% when well implemented (Amazon internal data)
Review time: Up to 7 business days
Last checked: 6 November 2026

Premium A+ Content: FAQ

What is Premium A+ Content on Amazon?

Amazon Premium A+ Content is the advanced tier of A+ Content. It allows up to 7 modules instead of 5, images up to 1,464 px wide instead of 970 px, and modules Basic A+ does not have: video, interactive hotspots, image and video carousels, Q&A and larger comparison tables.

Who is eligible for Premium A+ in 2026?

Premium A+ is available to all Seller Central brand owners since May 2026, according to the notice in A+ Content Manager. Before that, brands needed a Brand Story on all ASINs and a minimum number of approved A+ projects in the previous 12 months. You still need a Professional selling account and Brand Registry.

Does Premium A+ cost money?

No. Premium A+ costs nothing for Seller Central brand owners. Amazon previously said that if it ever introduces a fee, brand owners would have to opt in. The real cost is production: wider images, video and more modules take more design work.

How many modules does Premium A+ allow?

Premium A+ allows up to 7 modules per A+ page, compared with 5 for Basic A+. You can mix Premium and Standard modules on a Premium page.

What are the Premium A+ video requirements?

The Premium A+ Full Video module takes an MP4 at a minimum of 960 × 540 pixels plus a 1,464 × 600 preview image. The Premium Video with Text and Video Image Carousel modules accept MP4 from 800 × 600. Upload the highest resolution you have; the exact limits are shown in A+ Content Manager.

Is Premium A+ worth it over Basic A+?

For hero products, usually yes: Amazon cites up to 20% sales lift for well-implemented Premium A+ against up to 8% for Basic. For long-tail products with little traffic, Basic A+ often gives most of the benefit for less production work.

Sources

Checked November 6, 2026. The exact module specs are shown in A+ Content Manager and can change.